GDPR and digital cards: what you need to know

A digital business card collects and shares personal data: name, e-mail, phone, sometimes more. In Europe, that places the tool under the GDPR. Here is the essential to stay compliant, without jargon.

Which data is concerned

The GDPR applies as soon as you process data that identifies a person: contact details, photo, role, but also the contacts you receive during an exchange. Knowing what you hold is the first step.

The legal basis

Sharing your own details is your choice. Collecting those of others requires a legal basis: consent at the moment of the exchange, or legitimate interest in a clear professional context. Transparency always comes first.

Minimise and inform

Ask only for what is useful, and say why. A contact form that explains how the data is used inspires trust and respects the principle of minimisation at the heart of the regulation.

People's rights

Anyone can request access to their data, its correction or its erasure. A contact must be able to withdraw as easily as they were added. Plan how you will respond to those requests.

Hosting and security

Where the data is stored matters as much as what is done with it. bloo.Cards keeps data on servers located in the European Union and encrypts exchanges, to keep processing within the European framework.

In practice

Keep a clear privacy policy, enable only the modules you need, and inform your contacts about the use of their data. Compliance is not a brake: it is a mark of seriousness that reassures the people you deal with.

This article is general information and does not constitute legal advice; for your specific situation, consult a legal professional.