ROI of a digital business card for companies

Going digital has a cost, but also a return. For a company, the real question is not « how much does it cost » but « how much does it bring in ». Here is how to estimate the return on investment, with your own figures.

What paper costs

Printing, reprints at every change, expired cards thrown away, forgotten copies: add up a year of paper cards for the whole team. The total often surprises.

What digital costs

Two models depending on team size. Per card: a Pro plan (€8.97 per month, i.e. €107.64 per year billed annually) or Advanced (€12.97 per month, i.e. €155.64 per year) for each employee. For the whole company: the Premium plan (€89.97 per month, i.e. €1079.64 per year) covers an unlimited number of cards with centralised management, and becomes worthwhile from 7 Advanced cards. In both cases, updates are unlimited, there is no reprinting and the cost is predictable, independent of the number of changes in the year. Prices incl. VAT.

The hidden gains

Fewer lost contacts, automatic entry in the address book, faster follow-up, always-correct information: so much time saved and opportunities seized that don't appear on an invoice but weigh heavily.

The simple calculation

Compare the annual paper cost (the whole team) to the cost of the right plan: per-card subscriptions, or the Premium plan for the whole company. Example: for 10 employees, 10 Advanced subscriptions come to €1556.40 per year, while Premium costs €1079.64 per year, however many cards you have. Then add the value of time saved and better-tracked leads. The ratio quickly tilts in favour of digital.

The image effect

A modern, up-to-date card exchanged with a gesture strengthens your brand's credibility. That advantage is hard to quantify but real in the perception of the people you meet.

In practice

Take your real figures: number of staff, annual paper budget, frequency of changes. In a few lines, you get a concrete ROI to decide with full knowledge.

Frequently asked questions

How do I estimate the return on investment?

Add up the yearly cost of paper cards for the whole team, compare it with the cost of the suitable plan, then add the value of the time saved and better-followed leads.

Which paper costs should I count?

Printing, reprints at every change, outdated cards thrown away and forgotten copies. The total is often surprising.

Which gains do not appear on an invoice?

Fewer lost contacts, automatic entry in the address book, faster follow-up and always accurate information: time saved and opportunities seized.