Schema.org and SEO: optimise your card for Google

What is schema.org

schema.org is a vocabulary of structured data that Google and other engines use to understand a page’s content. Rather than guessing, the engine reads standardised tags: page type, person, organisation, role, address.

What your card publishes

Every bloo.Cards card publishes structured data: person or organisation, role, company, contact details. The engine therefore knows who you are and what you do, with no risky interpretation.

The effect on search

If you turn on the “Index this card” option, your profile can appear in search results. Structured data helps Google interpret it correctly, with no guarantee of a rich display, which remains at the engine’s discretion.

Staying in control of your visibility

Indexing is a choice: turn it on to be findable, leave it off to keep your card private (link sharing only). You decide what is public.

Best practices

Fill in a clear name, a precise role and a company: the more complete your information, the better the engine places you. A consistent photo and address strengthen the profile.

In short

Structured data does not replace good content, but it helps engines understand your card. Combined with indexing, it gives your profile a chance to be found.

Frequently asked questions

What is schema.org?

A structured-data vocabulary that Google and other search engines use to understand a page: page type, person, organisation, job title, address.

Does my card appear in Google automatically?

No. You need to turn on the “Index this card” option. Without it the card stays private and is shared by link only.

Do structured data guarantee a rich result?

No. They help Google interpret your card correctly, with no guarantee of a rich display, which remains at the search engine's discretion.